Announcement

SBS embraces the essence of being alone with Alone Cologne

This limited-edition fragrance, which celebrates the premiere of Alone Australia Season 2, is not for the faint of heart.

A cologne bottle with the word Alone on the label sits on rocks at the edge of a swathe of water, with mountains in the far distance. The scene is in tones of moody blue and grey.

Alone Cologne Credit: SBS

Survival has a scent... real, raw, ripe. Inspired by the realities faced by the brave souls on Alone Australia Season 2 in the depths of the New Zealand wilderness, this limited-edition, unisex fragrance is not for the faint of heart.

Alone Cologne opens with the distinct stale notes of campfire soot, rain-soaked dampness and earthy moss. Overwhelming notes of rotten game flesh and fur sing in harmony with smoked fish skin, the primal musk of unwashed skin and greasy hair. This pungent prelude is followed by a serenade of soured halitosis, bodily fluids and light wafts of the New Zealand wilderness.

A riot of untamed, unforgiving and unpleasant notes, let the Alone Cologne assault your senses and transport you into the wild.


This limited-edition fragrance has been released into the wild to celebrate the premiere of Alone Australia Season 2. It is not available for sale. See product notes below.

Alone Australia Season 2 premieres on Wednesday 27 March on SBS and SBS On Demand. This time, 10 Australian survivalists will be dropped into the extreme and wild terrain of New Zealand’s South Island (Aotearoa’s Te Waipounamu).


Hosted by Alone Australia Season 1 winner Gina Chick and SBS Presenter Darren Mara, Alone Australia: The Podcast launches Friday 29 March. Catch the podcast weekly on SBS On Demand, SBS Australia on YouTube, the SBS Audio app or wherever you get your podcasts.

Alone Australia Season 1 is available to stream on . You can also catch up on the US version of Alone S1-9, Alone Frozen, Alone UK, Alone Denmark, Alone Norway and Alone Sweden on .

Stream free On Demand

Thumbnail of Alone Australia

Alone Australia

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Use of the Alone Cologne:
For external use only – do not ingest.
For over 18s only.
Do not leave the cologne unattended.
Do not spray near/avoid contact with face/eyes/mouth/broken skin.
Spray in a well-ventilated area.
Avoid excessive use on skin.
Dispose of with care.
This product should not be used by anyone with any allergy or sensitivity to perfumes.
Seek the advice of a health professional if you are unsure whether trying the Alone Cologne will pose a risk to you.


Product Disclaimer:
The Alone Cologne is intended for external use only, not for consumption. No liability will be assumed by SBS arising out of the misuse of the product. If you develop any allergic reaction or irritation arises from use of the product, stop using the product immediately.

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3 min read
Published 25 March 2024 8:56am
Source: SBS

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