Nike has released a short commercial celebrating the upcoming 2020 Chinese Lunar New Year, which marks the Year of the Rat on the Chinese Zodiac calendar.
Releasing a special line of colourful shoes and clothing to mark the occasion, the company employed creative agency Folkative TV to create video spot that is both heartwarming and hilarious; demonstrating the funny side of the Chinese Aunty gift tussle and culture of declining gifts as a mark of, as Australian writer Benjamin Law put it, "respect, humility and graciousness".
The commercial shows a young girl refusing to accept her determined auntie's envelope of money during her family's New Year celebrations - a back-and-forth tussle that leads to the aunt chasing her niece cross-country in her Chinese New Year Nike runners.
Eventually, however, the aunt catches up - insistently placing her cash gift into her niece's hand.
"Thanks auntie," the niece replies breathlessly.
"Let's go home."
The ad beautifully demonstrates an idea that social media user Jada Chin - "you can't out run the generous auntie."
