Teams unveil new looks for 2021

The WorldTour teams for 2021 are busy revealing the look of their kits and equipment for the next year of competition, with some significant changes from the established style of teams in the early releases.

Richie Porte, INEOS Grenadiers

Richie Porte sports the new INEOS Grenadiers kit for 2021 Source: INEOS Grenadiers

From an Australian perspective there was no bigger news than the release of the BikeExchange kit, replacing the greeny-black tones of Mitchelton-Scott with colour hints from the major sponsors. A main theme of the industrial BikeExchange design, with highlights of the Bianchi celeste and the red of the BikeExchange logo standing out.
Richie Porte is in an old new team, returning to Team INEOS Grenadiers for 2021, though when he left it was called Team Sky and they raced in black and blue. This year, Porte modelled the look of navy blue and a dark red inverted 'v', a very similar kit to the one the team switched to in the mid-season when the team became INEOS Grenadiers.

A squad that has been dividing the cycling world most with their bold choice of kit for 2021 is undoubtedly the AG2R-Citroen team's offering. The emphatic scrawl of the team name writ large of the front of the jersey is a novel one!
The move of Mark Cavendish to Deceuninck-QuickStep has raised a few eyebrows across the cycling world, but no one can deny the Manxmann legend's advertising pull. Here, he sports his new kit, a more textured affair than the normal clean-cut Deceuninck-QuickStep offering. Though, not all will sport the world championships bands that Cav has!
Chris Froome is making a new beginning with Israel Start-Up Nation and will do so with a new-look kit. The light blue is gone, replaced by a more navy blue, though it retains the white and the incomplete multicoloured Star of David pops off the white background.
Continuing on the theme of country-branded teams, UAE Team Emirates has produced this classy number. It adds a new level to the base UAE kit, hints nicely at the UAE flag on the front and has the textured red of the sleeves that look impressive in the publicity shots at least.
Premier women's team Boels Dolmans is now known as SD Worx and has a bit of a confusing kit reveal, announcing their sponsorship by having riders hold up a different kit, but now revealing their actual colours for 2021. For fans of domestic Australian racing, it looks like they've taken inspiration from the Sydney Uni-Staminade design!
Jumbo-Visma are coming off a great 2020 season, so much so that they clearly saw no reason to jinx things by going away from their kit design. There a few differences with minor sponsors changing positions, and the black line for the shoulders now extending all the way down the sleeve, but it's a samey look.
Team DSM, formerly Team Sunweb, have released a kit that has them sporting a Team Sky circa 2011 look, the black with blue piping recalling a past era. A very simple and clean-looking kit, but hardly one that will excite.

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3 min read
Published 4 January 2021 9:10am
By SBS Cycling Central
Source: SBS


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