'Consumer discrimination': Brazil orders Apple to stop selling iPhones without chargers

Apple says it sells smartphones without chargers to reduce carbon emissions.

A hand reaching for a mobile phone

The Brazilian government has suspended the sale of any iPhone model that does not come with a power charger. Source: AP / dycj/AP

Key Points
  • Apple has been barred from selling iPhones without a charger in Brazil and fined more than $3.4 million over the issue
  • The company has faced fines from Brazilian state agencies before.
Apple has been barred from selling iPhones without a charger in Brazil and fined more than $3.4 million over the issue, the government said, after accusing the US tech giant of "discriminatory practices."

In an official notice published on Tuesday, Brazilian authorities ordered "the immediate suspension of the distribution of iPhone brand smartphones, regardless of model or generation, that are not accompanied by a battery charger."

The Ministry of Justice and Public Security ordered the California company to pay a fine of 12.28 million reais (nearly $3.5 million).
The measure from the Department of Consumer Protection and Defense effectively prohibits the sale of all iPhone 12 and 13 models.

Apple has been under investigation in Brazil since December for "the sale of an incomplete product," "discrimination against the consumer" and "the transfer of responsibility to third parties" by offering iPhone 12s and newer versions without chargers for power outlets, according to an official statement.

The company has faced fines from Brazilian state agencies before, but "did not take any measures to minimise the harm and until now continued to sell the cellular devices without chargers," the statement said.
According to Brazilian authorities, Apple alleges that the decision to exclude chargers from iPhone sales comes from an "environmental commitment."

But the ministry determined "there is no effective demonstration of environmental protection on Brazilian soil as a consequence" of Apple's policy, and accused the company of "deliberate discriminatory practices against consumers."

"There is no justification for an operation which, in aiming to reduce carbon emissions, leads to the introduction into the consumer market of a product whose use depends on the acquisition of another (product) which is also marketed by the company," the official notice added.

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2 min read
Published 7 September 2022 9:03am
Updated 7 September 2022 9:37am
Source: Reuters


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