[K-Trends Exploration] Emerging consumption trends of Generation MZ: ‘Loconomy’

“Loconomy”, a compound word of local and economy, is a rapidly emerging trend in consumption by the Generation MZ in Korea. The term refers to a new trend in which consumptions take place at the local level rather than in metropolitan shopping districts.

호떡이 지방의 특산물로 재탄생되고 있다. Credit: YU SEUNGJIN

Loconomy

• A compound word of local and economy
• Consumption patterns in a local suburb rather than in a metropolitan shopping district
• Popularity of local brands
• Making the most of local products

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[K-트렌드 꿰뚫기] LP 판부터 워크맨까지…복고 열기 수직상승

SBS Korean

17/12/202214:29

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