‘It’s always a joy to unite Filipinos’: Concert producer on her global music initiatives

Annabelle Regalado-Borja's vision for producing shows is deeply rooted in her love for Filipino culture and her desire to share it with the world.

As a concert producer based in Australia, Annabelle Regalado-Borja has made it her mission to bring Filipino music and talent to audiences worldwide.

KEY POINTS

• Event producer, Annabelle Borja is deeply committed to bringing Filipino musical talent to various countries, especially for Filipinos abroad who yearn for a touch of home.
• The concerts are also an opportunity to showcase the beauty and depth of Filipino music among diverse cultures, fostering a greater appreciation and understanding.
• According to the Australian Bureau of Statistics, 82.4% of individuals aged 15 and over attended at least one cultural venue or event, demonstrating a strong appetite for events among the population.

Through her self-owned company, Annabelle has extended the reach of her previous ventures in the Philippines to a global scale, staging concerts in countries such as the UAE, Australia, the US, Canada, Qatar, Singapore, and Hong Kong.

Annabelle is deeply committed to bringing Filipino musical talent to various countries, especially for Filipinos abroad who yearn for a touch of home.

Annabelle Regalado-Borja on producing concerts in Australia

"Bringing artists and music helps us reminisce memories of our life back home. We give quality entertainment to our fellow Kababayans even for two hours."

The concerts are also an opportunity to showcase the beauty and depth of Filipino music among diverse cultures, fostering a greater appreciation and understanding.

"For the non-Filipinos, it’s our way of introducing and showcasing our Filipino talents and our music."

According to the Australian Bureau of Statistics, 82.4% of individuals aged 15 and over attended at least one cultural venue or event, demonstrating a strong appetite for events among the population.

That's why in collaboration with other producers, they are bringing the Philippines’ Parokya ni Edgar to Australia this August for a concert tour.

Annabelle's vision for producing shows is deeply rooted in her love for Filipino culture and her desire to share it with the world.

She adds that the true joy lies in uniting Filipinos through music and concerts. Witnessing the audience sing and dance along, shedding tears of joy upon seeing their favourite artist, is an incredibly rewarding experience for her.

"For us as producers, it's a joy to unite our kababayans through music and concerts. Seeing them sing and dance along, and witnessing their emotional reactions to seeing their idols, inspires us to continue providing more."

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‘It’s always a joy to unite Filipinos’: Concert producer on her global music initiatives

SBS Filipino

01/08/202432:15

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Tugtugan at Kwentuhan features the story of artists and talents who are making their own mark in the music and arts industry.