Just when you thought health food trends couldn’t get more surprising, like or adding butter to your coffee, designer water is reaching new heights. There are dozens of fancy waters that claim they will improve our well-being, including , Californian cactus waters and water so pure it can only be sourced through .
And now the growing market for gourmet water has reached a new level of "Huh?", with London is set to open its first cocktail bar - serving just H20.
With the refreshing elixir of life with hydrating health and beauty properties appearing in designer bottles and on dining room water menus (yes, really) over the past year, it seems that restaurateurs and food bloggers have forgotten just how basic a glass of water actually is.
The rest of the world however, is still in tune with the reality that overpriced water is hard to swallow.
The unique water cocktail bar is set to serve at the end of this year in Britain’s famous Selfridges department store. The hydration station, selling high-priced H20, will give shoppers a clear, less-flavourful, non-alcoholic option to consume when visiting the retail giant.
The bar's concept is derived from the gourmet water movement taking over the Western world, in which , much like a wine list, in their culinary offerings. The US has pioneered the hospitality flow, with . Patrons are encouraged to develop their palates beyond still and sparkling, and try to detect differences in origin and how different water is treated.
Commenting on the London's new cocktail bar, former restaurant manager Martin Riese, who is now a self-described ‘water sommelier’ and a specialist in craft water, told the , “Water has a taste. Why not create a water menu? Like wine, one can actually taste the region and depth from which the water comes.”
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(Image: Instagram / @blkwater) Source: Instagram
With everything to making a claim for our buying attention (and then there's the eye-brow raising ), it seems we're forgetting that sometimes, a glass of the good stuff out of the tap is good enough - and something to be grateful for.
